higher education (1)

Outsourced Teleprospecting for Higher Ed Marketers

The difference between a lead and a meeting is not to be underestimated, particularly in a complex technology sale to a university. Identifying decision makers and influencers is very challenging in higher education because it’s difficult to identify a true economic buyer while building consensus among the many influencers.

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Posted by by Brian Berlin on 2009-12-22 21:53   0 comments