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Beware the Urban Sales Myth: the Big Rolodex

Katherine Rosman writes in the weekend WSJ about the perilous survival of the Rolodex (The Wall Street Journal, Saturday/Sunday, November 24-25, 2007) in an age of Blackberrys and iPhones. The article points out that a major appeal of the old-school device is its visual representation of the size of the owner’s network, something the electronic counterparts cannot convey. It prompted me to think about the association of the Rolodex with the sales urban legend: hire a sales representative with a big Rolodex and the deals will follow.

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Posted by by Brian Berlin on 2007-11-24 10:24   0 comments