"We worked with Brian and Straightline Strategies in October of 2011 to help us optimize our entire telemarketing operation. Brian came in guns blazing, fixing everything from scripts and messaging to reporting and processes. Now, our call campaigns are highly effective and we can accurately track the results. Brian is a great guy, he knows his stuff, and he gets things done!" 

-- Director Channel Marketing, software technology firm

Optimize Your B2B Lead Generation Processes

Straightline's B2B Lead Gen Optimization services will leave you with a playbook of processes and practices for igniting your outbound calling initiatives and maintaining consistency. We focus on the following key areas:

• Data sourcing. Straightline will help you choose and acquire the best data sources for building teleprospecting lists.

• CRM readiness. Once you have built your lists, we'll help you get the contact data into your CRM accurately. We'll also make sure you have all the necessary fields and configurations in place to ensure your callers are capturing the right info. We'll create custom reports and dashboards for at-a-glance metrics.

• Messaging. Both sales and marketing need to articulate the value propositions and positioning statements consistently. Marketing needs compelling content to pull in new leads. Sales needs Straightline's proven Talk Tracks to gain access to new prospects. Messaging forms the foundation of all outbound prospecting communications, so hire Straightline to help you get it right.

• Sales readiness. Great callers get to the right contacts, qualify them and set appointments. Straightline will help you audit your sales talent to see if you have Outbounders or Inbounders. Then Straightline will train your Outbounders to maximize every call and keep calling volumes high.