The Sales Ready Lead

"The Sales Ready Lead" is the official blog of Straightline Strategies, Inc. Authored by Brian Berlin, President of Straightline and a leader in the business of generating sales ready leads.

Straightline's "Talk Tracks" Outshine Telemarketing Scripts

You can always tell when a caller is reading their pitch. Here's how Straightline trains its callers to get prospects to listen and respond.

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Posted by by Brian Berlin on 2012-10-28 16:32   0 comments

"Did I catch you at a bad time?"

I call it "taking the curse off the cold call". Unless your prospect is actually expecting your call, you need to acknowledge that you've interrupted his workday. In my opinion, there's a right way to do this.

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Posted by by Brian Berlin on 2012-10-27 11:24   0 comments

Call Tracker SF and AppExchange Refresh

The AppExchange has been extremely beneficial in helping my company find new customers that share the problem of reporting on outbound calling activity in the CRM.

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Posted by by Brian Berlin on 2012-08-26 17:43   0 comments

What do MQL and SQL Have in Common?

New acronyms may help sales and marketing managers better understand and measure their inbound and outbound initiatives.

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Posted by by Brian Berlin on 2012-05-26 16:38   0 comments

What Would Jerry Bruckheimer Do?

CSI, Pirates of the Caribbean, Coyote Ugly, Remember the Titans. Jerry Bruckheimer is one of the most prolific film and television producers in the world. But for me, he's a project management guru.

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Posted by by Brian Berlin on 2012-03-25 18:31   0 comments