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The Sales Ready Lead

"The Sales Ready Lead" is the official blog of Straightline Strategies, Inc. Authored by Brian Berlin, President of Straightline and a leader in the business of generating sales ready leads.

What do MQL and SQL Have in Common?

New acronyms may help sales and marketing managers better understand and measure their inbound and outbound initiatives.

Posted by by Brian Berlin on 2012-05-26 16:38 0 comments

What Would Jerry Bruckheimer Do?

CSI, Pirates of the Caribbean, Coyote Ugly, Remember the Titans. Jerry Bruckheimer is one of the most prolific film and television producers in the world. But for me, he's a project management guru.

Posted by by Brian Berlin on 2012-03-25 18:31 0 comments

How to Track Phone Call Activity in Salesforce.com

Call Tracker SF is a new AppExchange product from Straightline Strategies that makes it easy to count all the outbound phone calls made, and then provide a nifty summary report on the conversion ratios.

Posted by by Brian Berlin on 2012-01-04 00:55 0 comments

BizBuzzDev - A Social Network for B2B Business Development Professionals

BizBuzzDev (forbizdevpros.com) is quite possibly the first online community dedicated to B2B business development professionals. If you make cold calls, run email marketing campaigns or develop social media marketing initiatives, BizBuzzDev is a social network where you can connect with peers and potential employers.

Posted by by Brian Berlin on 2011-12-12 23:29 0 comments

Annual Sales Meeting

If you're looking for a results-producing program to incorporate into your next sales meeting, consider Straightline's B2B Messaging Boot Camp.