June 2011

Example of a Great Value Proposition

Ask a stranger at a cocktail party what he or she does, and you'll usually hear "I'm a banker", or "I'm a lawyer" or "I'm in sales". Which tells you little, if nothing, about the problems they solve or the solutions they create within this context. Here's a value proposition that succinctly tells the whole story.

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Posted by by Brian Berlin on 2011-06-15 16:04   0 comments

I Don't Follow Your Tweets

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Posted by by Brian Berlin on 2011-06-13 01:38   0 comments

Lead Nurturing Remains a Hard Sell Inside Corporate

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Posted by by Brian Berlin on 2011-06-08 13:10   0 comments

The Itch to Pitch

"Why can't my salespeople make appointments like your guys?"

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Posted by by Brian Berlin on 2011-06-06 01:15   0 comments