December 2010

Do Prospects Really Hate Being Cold-called?

I ran across some interesting statistics about cold-calling in an Inc. Magazine article that will further eliminate the fear of calling.

Posted by by Brian Berlin on 2010-12-05 15:14 0 comments

"How do Iget my people to do that?"

I've managed a lot of sales people. They're perfectly capable of cold-calling, but selling and closing deals will always take precedence. In the meantime, there's that elusive prospect that figures you've finally given up, which is what they intended. Here's how to avoid that.

Posted by by Brian Berlin on 2010-12-04 16:34 0 comments

Keys to Developing a Successful Teleprospecting Campaign: Phase 4 Logistics

Posted by by Brian Berlin on 2010-12-04 14:00 0 comments

A 60-Day SCRM Challenge -- Day 3

Man, I was asleep at the switch. I researched all my Twitter followers today as part of my 60 Day SCRM Challenge. I discovered a number companies were following me--firms that fit my profile and share my ideas.

Posted by by Brian Berlin on 2010-12-04 00:41 0 comments

A 60-Day SCRM Challenge -- Day 2

I'm getting the hang of tracking a prospect's social stream in Nimble CRM. This provides greater insight into their initiatives, priorities and activities, right inside their profile.

Posted by by Brian Berlin on 2010-12-03 02:24 0 comments

A 60-Day SCRM Challenge

I get that Social CRM can be used to engage customers. What about prospects--who essentially begin their relationship with you as strangers?

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