Teleprospecting is not a suitable marketing methodology for "boiling the ocean". In my experience, the better the client can quantify their segment and profile the target buyer, the more effective we'll be when we start calling. Getting to that point is an adventure.
I've been tracking social CRM conversations since last year. I'm not going to make any bold statements that SCRM is the next big thing (although a lot of people think so) but I do believe there's a pending convergence between social conversations and the traditional CRM.